About Us

Flat caps have been around for a long time, and have been more or less the same. It was time to reinvent them.

That was our ambition — to create the world’s finest flat cap. It’s the piece that put us on the map, the icon that shaped our identity.

An Austrian-based startup born from the ambition to reinvent the flat cap — and driven by the vision to shape the future of headwear.

Rooted in craftsmanship and guided by design, we create with purpose, precision, and character.

We’ve evolved beyond flat caps to design headwear that merges timeless aesthetics with modern sensibility. Every detail is considered, every line intentional — built for those who appreciate quiet design and enduring quality.

Our headwear is designed in Austria and carefully crafted in Europe. This is where our ideas take shape — a blend of Austrian precision and European expertise that ensures every piece meets the highest standards of design and quality.

We work with trusted European partners who share our values — fair wages, ethical production, and sustainable practices. Each item is made responsibly, with care and respect for people, materials, and the craft itself.

We don’t believe craftsmanship should come at a luxury-brand markup. With short supply chains and a direct-to-consumer model, we deliver headwear that rivals the finest — without the inflated price tag.

Premium quality, honestly made and fairly priced.